YOSHIHIRO MIKAMI

Product Label ovject Branding / Graphic Design

Client: HANWA HORO Inc.
Category:DIRECTION
Date: 201602
http://ovject.jp

"ovject" is not "object"
Product Label ovjectのブランディングワーク。
ありふれたobjectではなく、既成概念に捉われないプロダクトの可能性を提案するプロダクトレーベル。objectの綴りの一部を、キーボード上のBの反対側に位置するVに変え、プロダクトの可能性を柔軟に探求するブランドコンセプトを表現。コンセプトの構築からカタログ、パッケージ、プロダクトまで総合的なディレクションとデザインを担当。
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"ovject" is not "object".
It is a branding work for Product Label ovject.
We changed the spelling of "object" to "V", the opposite of "B" on the keyboard, to express the brand concept of exploring the possibilities of products in a flexible way. I was in charge of the overall direction and design of the project, from concept planning to catalogs, packaging, and products.